The COVID-19 crisis has been looming for almost a year now. In the beginning, it had shifted us completely online, but now that the world is coming back to normal and things are opening up, our options for in-person meetings are getting reinstated. What we foresee is an amalgamation of virtual and live, where digital tools complement in-person events. With the shift taking place eventually, a hybrid event platform is something event planners and managers are on the lookout for. A hybrid event management software works as a sweet spot between virtual and real-world events. Here are 4 reasons why a hybrid proposition is essential in the COVID era: 1) Gives Better Returns The coronavirus has made people realize that going out may not always be the best option. They are now looking for ways to replicate physical event experiences, virtually. The fact that there is no limitation to the number of attendees in a hybrid event owing to the virtual aspect of it, forms a compelling factor to measure the ROI of the event. A virtual audience clearly indicates that costs will not have to be borne for things like lodging, travelling, food etc. Moreover, virtual gives the audience the flexibility to attend the event from any part of the world, shooting up registrations and hence the overall reach of your event. 2) Is Environment Friendly A good hybrid event platform will provide high quality audio/visual room-to-room experiences, thereby reducing the need for physical travel, and in turn lowering the carbon footprint of the event. To read more about sustainable hybrid events and how they are extremely necessary for a greener future, read this article on sustainability at events. 3) Opens Up Untapped Markets The COVID scenario has unraveled unseen potential from worldwide. The relative ease that comes with attending an event through a hybrid event management software gives people an opportunity to attend it from anywhere in the world. These are people who would not have been able to be a part of the event had it been purely physical. With an increased audience base, the opportunity to learn and share knowledge does not stay limited to a specific area but rather spreads to all the continents. Be it academia, business or any other, a large untapped market is uncovered via a hybrid event. 4) Gives Access to More Industry Data COVID may come or go, but virtual events and the usage of a hybrid conference software for meetings, business events and the like, is here to stay. With reach expanding across the globe, the scope for obtaining data for future purposes becomes very rich. Given that many people would be logging in to the hybrid event platform virtually, you will get a decent idea about their place of stay, profession, interests, etc. This will help you identify new markets that may be relevant to your interest.
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Make technology your friend. Make you and your business digitally advanced. The future is all digital and the events are going to be hybrid. What’s hybrid you ask? Hybrid is the baby of live events and virtual events. The wider reach that businesses have received in the past few months is unbelievable. Hence, the growth of virtual is unstoppable. But this raises quite an important question: How to engage both virtual and in-person audiences? Here are 3 bulletproof ways in which hybrid events can elevate attendee experiences using a hybrid event platform. 1. Design content thoughtfully Content is and always will rule the event. Engagement and networking features will come and go, fade in fade out but the content is evergreen. Think for both the audiences carefully while designing the agenda for the hybrid event. Use the on-demand content feature on hybrid event software and make it available for people who are in different time zones or for some reason couldn’t attend your session. Make it live with an exceptional UI powered with some live interactions such as live polls and QnA. 2. AV is essential Is AV just the need for an in-person event? That’s not true. With the rise of virtual, AV companies also pivoted to the virtual and now power up hybrid events well. Get an event AV production company to partner up & integrate with your virtual conference platform to enhance the quality of the video, backgrounds, music, etc. To the in-person audience maybe it won’t matter much, but to keep both audiences engaged, the camera, speaker’s readiness, their video background, audio connection are valuable. 3. Addressing both the audiencesWhat’s the 2 major things attendees come to an event for? One is content and the other is networking. Planning event engagement strategy using a hybrid conference software in mind can amplify things up. Live surveys, polls, QnA, live collab, and much more not just for your live in-person audience but also for remote attendees. Using gamification practices, adding a leader board, etc can help you achieve maximum engagement. With the engagement being taken care of, do not forget to calculate the metrics and improve those numbers in your next upcoming event. Get your analytics from a hybrid event platform and make the most out of it.
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Hubilo's all-in-one online Event Management Software takes the hassle out of event management with its suite of event tech features. Archives
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