What is a hybrid event platform?A hybrid event platform is a technology that enables event organizers to converge their online and offline event experiences for audiences. Hybrid event platforms unlock limitations such as the number of attendees and type of speakers, typically associated with in-person events. It also gives access to features that allow professionals to leverage the benefits of both in-person and online events. Here are 10 reasons why a hybrid event platform is a valuable investment for brands that organize events at scale. 1. Wider audience reachHybrid event platforms provide attendees with the flexibility to be part of events irrespective of where they are. This facilitates higher registration and attendance to the event since location is not a constraint anymore. 2. Improved networking opportunitiesA hybrid event software presents attendees with an array of networking features such as 1-1 messaging, virtual rooms, Q&As, and an event-specific social feed. 3. Improved gamification featuresApart from features that enable networking, hybrid event software also provides gamification features to attendees engaged. Polls, voting, and contests are a few of the gamification features that they come equipped with. 4. Powerful sponsorship opportunitiesThe increased audience reach is a great motivation for corporate sponsors to participate. More attendees translate to more leads, 1:1 communication, and higher rates of attendee interactions. Also, as an event organizer, you can have both in-person and virtual sponsors at hybrid events. 5. Flexible space utilizationAdding virtual components to the event helps to scale up participation while not exceeding the allocated venue budget. The utilization of space at venues can be prioritized based on aspects such as the requirement, sponsorships, speakers, or highlight sessions. 6. Reduced costs and expenditureThe adoption of a hybrid event platform significantly brings down event spends. Many administrative and logistic expenditures such as food, venue, travel, volunteering crew are reduced or eliminated. An upside of this is the saved budget can be utilized to improve event experience elsewhere. 7. Decrease In Carbon FootprintHybrid events bring down travel and consumption of a host of utilities associated with an in-person event. This contributes towards a reduction in emissions and consequently the carbon footprint. This can be a small yet meaningful start towards building an environmentally conscious brand image. 8. Ammunition for your marketing pipelineAs against in-person events, recording and saving sessions is straightforward in a hybrid conference software. These recordings are a powerful marketing asset and can be repurposed to get continued mileage. Recordings can be shared with people who registered but didn’t attend, prospective customers, and on social media. 9. Collection of valuable insightsUsing a hybrid event software activates a stream of insightful data for event organizers. Metrics on the number of attendees, drop-off rate, engagement, attendee interests, booth traffic, and event content can now be tracked and utilized while making decisions in the future. These are insights that are difficult to track at in-person events. 10. Return on investmentHybrid events achieve enormous reach and scalability that offer a valuable return on investment and it is possible with the power of a reliable hybrid conference software. More attendance translates into good views for sponsors and attendee insights at scale. Learnings and insights from previous events can be used as a starting point to ensure successful events and improved ROI in the future. While in-person events have been the norm, this is changing soon. A post-COVID world has prepared teams to be agile and has brought technology to the forefront. Hybrid events are a practical solution and quickly becoming popular amongst event professionals
Take the plunge with Hubilo’s hybrid event platform - designed for engagement and a seamless extension of your in-person events into the virtual world.
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Hubilo's all-in-one online Event Management Software takes the hassle out of event management with its suite of event tech features. Archives
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